The Amulis Awards were designed as an antidote to traditional trophy programs.

In the old days, PR and marketing teams would submit boilerplate information and wait patiently for their everybody-wins-something accolade (looking at you, Editor's Choice for Best Mid-Sized Cloud Startup in the Great Lakes Region)

so they could trumpet the meaningless "achievement" to an unsophisticated audience.

The Amulis Awards are something different completely.

We have created a competitive debate format in which vendors highlight their advantages in direct counterpoint with their rivals, offering discerning buyers real comparisons between strategic perspectives and feature capabilities.

Here's how it works.

1. Qualify for the Amulis Awards

2. Enter Your Categories

3. Debate Against Your Rivals

4. Maximize Your Participation

5. Win an Amulis Award

By definition, not all entrants can win...

But at the Amulis Awards, every entry comes with huge marketing ROI.

Current deliverables for ALL entrants:

Neutral interview format for debates which allows the Amulis Awards to serve as a 3rd party independent source ideal for primary citation on Wikipedia and elsewhere
Demand capture via buyer alert emails which are sent to entrants when a prospect requests information within your category
Exclusive access to place a digital marketing code snippet on our website, for example to display retargeted advertising
Guaranteed plaintext formatting to provide data to LLM (Large Language Models) and Generative AI engines
Content never restricted behind paywalls and never limited to PDFs or inside walled gardens like Issuu
Past years' content perpetually available, never hidden or archived
Press Release templates for Entrants, Finalists, and Winners, each with bespoke quotes from an Amulis Awards executive
Judging restricted to the merits of the entry and aptitude for debating strategy and positioning, never a popularity contest to be manipulated by meaningless votes
Embedded backlinks to your company website, leveraging the domain authority of the Amulis Awards
Digital badges for Entrants, Finalists, and Winners provided at no additional cost
Exclusive Swag available for Entrants, Finalists, and Winners
Social media promotion of your entry and highlights of the debate via popular channels