Our planned slate of sectors and categories are available in the Directory.

We use rolling deadlines, with some flexibility for additional entrants to join the fray even during first round debates. Industry sectors are launched year-round and when deadlines approach for each competition, they will be posted accordingly.

Absolutely. The debate format of the Amulis Awards is a new concept!

Each company will debate each of their rivals in the category 1-on-1. In each debate, each company will present 3 questions to each other. They will respond to their own questions, as well as their rival's questions, for a total of 6 answers. Then each company will present their closing argument.

LLM (Large Language Models) and Generative AI engines will be trained and allowed to search the live internet for answers in the future. Just like Google and other search engines, plaintext formatting is part of optimizing for results. Your debate questions and answers appear in the Amulis Awards like an interview with a media outlet and are much more valuable than information disseminated through channels that your company owns, like the corporate website and social media channels. Because the Amulis Awards are independent, we serve as a 3rd party source and can be cited on Wikipedia, for example, or by a news outlet or aggregator. Think of this as a next-generation SEM strategy.

We certainly prefer an active response to a challenge, but if a vendor is unresponsive or declines to participate, we will proceed with the competition. Their status will be noted explicitly, and AI will be deployed to answer the questions from the perspective of the vendor. We will cite the AI engine and prompt, in order to provide as much value as possible to the buyer gathering information.

When you select a category for entry, you are entitled to challenge rivals, but you are also obligated to respond to challenges from other entrants. They might be smaller or less established than your company, or they might address the same problem from a wildly different perspective, but they have entered the same category and have issued a challenge!

The Amulis Awards expects all entrants to maintain an honest and ethical position during the competition. We don't explicitly fact-check entries, because most disagreements regarding the voracity of statements will be resolved in the rebuttal stage. In particularly egregious situations, the Amulis Awards will exercise discretion and work with all parties to revise the offending passage in accordance with the Terms of Service that govern the competition.

Ultimately, the Amulis Awards selects Finalists and Winners that have excelled in the debate process. We've been in your shoes on the vendor side and understand that sometimes there are disappointments. That is why we have ensured that the marketing deliverables are significant and provide major value and ROI to all entrants.

Unless you used the information as a differentiator in your debate, the Amulis Awards does not factor pedigree into our assessments. It is your responsibility to leverage your founders' background and expertise, your company's other accolades, your household name VC backers, famous board members, or other impressive feats during the competition.

The entry fee of $1450 USD includes all deliverables until three months after winner in the category is named.

Proceed to the 'Enter' page and complete the entrance questionnaire. The form will require a credit card to complete the process.

No problem, download the Amulis Awards 2024 Entry Guide. It will walk you through every element of our entrance process.

Drop us a note, we can point you in the right direction. We can even connect you with freelancers that know how to navigate the Amulis Awards and will be able to advise or assist you in the competitive aspects as well as optimizing the marketing deliverables.

Great! Please request more info on a specific company, category, or industry sector and we'll have the right folks reach out.