Founded in 2007 by Michael Näf and Paul Sevinç, Doodle revolutionized the scheduling process by simplifying group coordination. Headquartered in Zurich, Switzerland, the company introduced a scheduling tool that allows users to create polls where participants can select their availability. This approach eliminated the need for endless back-and-forth communication and made Doodle one of the first tools to automate group scheduling. The service has since evolved with additional features such as automated reminders, customized branding, and integrations with calendar applications like Google Calendar and Outlook. Doodle's business model is based on offering both free and premium versions, with advanced tools for businesses needing more customization and efficiency. Over the years, the company has grown significantly, expanding its user base across a variety of sectors, including education, healthcare, and enterprise. Doodle has also been integrating AI-powered tools to optimize scheduling, enhance productivity, and predict the best times for meetings. It’s widely known for its user-friendly interface, minimal learning curve, and the ability to handle large-scale scheduling efficiently. As the company continues to innovate, Doodle remains a strong competitor in the space, serving users from individuals to large enterprises.