Square Appointments was introduced in 2017 as part of Square’s broad suite of business management tools. Founded by Jack Dorsey and Jim McKelvey in 2009, Square is known for providing payment processing solutions to small businesses. Square Appointments serves a similar purpose, offering small businesses a comprehensive scheduling and payment solution in one platform. Its key selling points include its seamless integration with Square’s point-of-sale (POS) system, allowing businesses to accept payments directly after appointments. The software also provides features such as automated reminders, calendar syncing, and customer management tools. Square Appointments caters to industries like beauty, healthcare, and fitness, where businesses often need to manage client appointments while also processing payments. One of the platform's biggest strengths is its simplicity and ease of use, making it accessible even for business owners with limited technical expertise. In addition to its integration with Square, Square Appointments also supports multiple locations and customizable booking pages. With its affordable pricing, Square Appointments is particularly popular among service-based businesses and entrepreneurs looking for an integrated scheduling and payment solution. With Square’s financial strength and wide user base, Square Appointments is well-positioned for future growth and continued dominance in the small business scheduling market.