Launched by Zoho Corporation in 2016, Zoho Bookings is a cloud-based appointment scheduling tool designed to cater to businesses of all sizes. Zoho, founded in 1996 by Sridhar Vembu, has established itself as a leader in providing a suite of software solutions for CRM, marketing, and customer service. Zoho Bookings integrates seamlessly with Zoho's other applications, such as Zoho CRM, providing an all-in-one solution for businesses that need both scheduling and customer relationship management. This integration allows users to not only schedule appointments but also manage their customer interactions in one unified system. Zoho Bookings also stands out with its customizable booking pages, automated reminders, and the ability to integrate with Google and Outlook calendars. The platform is designed to help businesses in various industries—like healthcare, education, and retail—offer a smooth booking experience for their customers. Zoho Bookings provides businesses with the flexibility to customize appointment types, set availability, and accept payments directly through the platform. The tool is part of Zoho’s broader strategy to offer businesses a suite of integrated, scalable solutions to manage everything from customer relationships to scheduling and invoicing. Known for its affordable pricing and integration with Zoho’s ecosystem, Zoho Bookings is well-positioned for growth in the competitive appointment scheduling market.